Roland Mouret
Long has gone the time when London was all about buying cashmere in Harrods and criticizing the food: in contrast, Chic-Londres offers the perfect tool to discover this city in the 21st Century.
Long has gone the time when London was all about buying cashmere in Harrods and criticizing the food: in contrast, Chic-Londres offers the perfect tool to discover this city in the 21st Century.
I wholeheartedly recommend Chic-Londres, which is full of amusing stories and interesting addresses in London.
Frédérique might be French but she also is a true Londoner: Chic-Londres is insightful, elegant and fun.
I always savour every new feature that is published on Chic-Londres and pass it on around- that makes me a “chic type” as well and I quite enjoy it.
– Mourad Mazouz | Restaurateur behind Momo and Sketch
Chic-Londres enriches your London experience, with personal insights of what to do and where to go rather than the usual commercial drivel of other magazines and sites.
– Vanessa Branson | Art Patron
Why is Harry Gordon Selfridge considered such a visionary? He was way ahead of his time, bringing to London ideas that are still influential to this day. At a time when department stores were built to be dark, Selfridge flooded his with light, with electricity -unused by most shops at the time- and huge windows. A shrine to modernity, it offered its customers luxuries unseen before, such as access to 56 phones in its restaurant, when only 8% of London homes had a phone. He also opened a travel agency, a bank and a bureau de change, which enabled Selfridge’s to become a tourist attraction.
Do you feel more like a Londoner or a Parisian? After ten years spent living here, I’ve definitely become more of a Londoner, even though a part of me remains Parisian- if only because I travel to Paris at least once per week through work. But I must admit that I find Paris more difficult now, by contrast with London’s relaxed lifestyle. I find everything about London appealing, especially its people’s well mannered and optimistic attitude, its energy and the fact it’s such a multicultural city.
When and why did you decide to become a chef? Both my mother and grand-mother were great cooks, so I learnt from a young age to enjoy good food and to make dishes, such as crepes or cakes. I wasn’t particularly brilliant at school so when I reached the age of 15, my teachers decided that I’d be much better off learning a trade or working than pursuing academic studies for which I was clearly not suited. So I chose to study hospitality, as I wanted to remain at school rather than start working at the railways or at the dockyard- my other options at the time. And I realised I really enjoyed cooking…
When did you decide you wanted to become a chef? From the age of ten, I wanted to be either a butcher or a cook, and really enjoyed cooking easy dishes for my family. I started learning the trade when I was 18, when I became old enough to decide what I wanted to do without having to follow my parents’ advice, which was to do more academic studies.
How would you describe the British approach to food? First, I would say that the French influence is quite obvious, if only because the culture of gastronomy was introduced in London by Frenchmen, namely the Roux brothers, who went on to train notable British chefs such as Gordon Ramsay, Marco-Pierre White or Marcus Wareing. But what makes London really unique is its capacity to absorb many cultural influences, not only in the variety of nationalities that one can find here, but also in the way that this diversity is reflected on the plate.
Following previous collaborations with French fashion designers Christian Lacroix and Jean-Paul Gaultier, Evian has now teamed up with the very English Sir Paul (63), a native of Nottingham and resident of Notting Hill, to create their new Limited Edition bottle for the festive season 2010.
Known for his sense of fun and optimistic attitude, Paul Smith has designed a very colorful bottle, adorned with its famous trademark stripes, capturing the purity of the natural mineral water from the Alps in his very own British fashion. A godsend for collectors and a definite must have for elegant London dinner tables!