Nowadays, technology becomes more and more developed, especially when it comes to the internet. With the dramatic entrance of AI into the scene, there has been a lot of improvement and automation going around. Moreover, is really helpful to the marketing strategies of businesses. Bots are responsible to cater to the questions of potential customers, take care of customer services, and even take care of sales – sometimes. But did you know that chatbots are not only for business purposes?

ProProfs ChatBot uses branching logic to help you map out a conversation with customers. By integrating ChatBot with ProProfs Help Desk and ProProfs Knowledge Base, your team can create tickets for complex questions or provide links to relevant answers during an ongoing conversation. The aim of the bot was to not only raise brand awareness for PG Tips tea, but also to raise funds for Red Nose Day through the 1 Million Laughs campaign. read more

The step you take to have conversations with individuals talking about your industry, brand, products, and services. As you figure this out, you get an idea of your marketing strategy approach to convince your audience to do business with you. For you to get them interested in your business, you’ll have to create a marketing strategy. You create a path to that success, hence growth strategy. The data from your business’s growth in the early stage kicks in again when you try to improve the AOV of new and existing customers. With a lack of traffic out of the conversation, the next focus for the mid-stage business is data-driven conversions. read more