Tattoo Your Shoe at Oliver Sweeney: a Foot Fetish You Won’t Regret

Tempted to follow in the footsteps of tattooed celebs, but don’t want to end up regretting it? Then Oliver Sweeney’s pop up shop at Selfridges might be the answer: based in the Men’s Shoe department, this new parlour offers its customers a chance to unleash their creative side, without the risk to end up looking like a wannabe or of contracting hepatitis. Fun!

The process is similar to normal tattooing, with the same inks and needles being used- although the latter obviously don’t need to be sterile. It takes from 20 minutes to a couple of hours depending upon what somebody wants and the complexity of the design.

So far, the most popular designs have been initials and dates- presumably to prevent customers forgetting their loved one’s birthdays- while the most unusual include the depiction of private body parts and a selection of small, cute animals.

The pop up parlour will be running at Selfridges until 16th October 2011 and the service is free and available to everybody who purchases a pair of Sweeneys from their shoe department.