The last six months have been good for Roland Mouret: as well as launching a new men’s line (“Mr.”), the glamorous London-based French designer -a favourite of Demi Moore, Carla Bruni-Sarkozy and Scarlett Johansson- has also regained the right to use his name for his designs and opened on 21st February his first flagship shop in Mayfair.
For his first flagship shop -an old dream of his- Roland Mouret has seen big: a six storey Grade I listed Edwardian building, located at 8 Carlos Place just opposite the Connaught Hotel in high fashion Mayfair, which offers a traditional historic grace mixed with playful 70’s furniture and collectors objects. With two floors of retail, an atelier, design workshops, studios and a sales showroom, it is much more than just a shop, but rather a “maison”, in the Parisian fashion sense, just like Coco Chanel used to have in rue Cambon, where all elements of the designer’s world can be found. “I am very excited about opening our first Roland Mouret flagship store and hope it brings the magic of avenue Montaigne into the heart of Mayfair and I am bracing myself for the challenge ahead, what a new brand should stand for in the 21st century, explains Roland. We wanted to offer our retail clients something unique and special in the store -our new house- and I hope we have created the environment in which to do that.”
On top of the brand’s complete womenswear and menswear collections, the store also showcases a product range that will only be available under its roof. Called “Roland Mouret at 8 Carlos Place”, this collection is a new concept devoted to the development of unique products available exclusively at the flagship store. From a pair of aviator sunglasses hand-made in Italy to British hand-made shoes for the menswear collection, the collection also includes limited edition cashmere men’s sweaters and iconic pieces from the house’s archive, including re-issues of the Galaxy, the Moon and Pigalle “It” dresses that originally made Roland’s name.
Roland Mouret, 8 Carlos Place W1 (tube Bond Street)