At last, the French “Picasso of Pastry” has arrived in London! Pierre Hermé’s legendary collections of gourmet macaroons and chocolates are now available for the first time in the UK, where they can be found at Selfridges. Rejoice!
The fabulous macaroons much loved by Gossip Girl’s Hollywood starlets can now be bought exclusively at Selfridges, while plans to open the first Pierre Hermé Paris boutique in London are scheduled for later this year.
This is good news for Londoners, who will at last be able to sample the design pastries artistically created by Pierre Hermé -nicknamed “The Picasso of Pastry” by American Vogue- without taking the Eurostar.
“It has always been a dream of mine to open in London, as many of our devotees in Paris are from the UK, says Pierre Hermé. The energy of London is recognised throughout the world and I am simply delighted to be here at last.” So are we…
About Pierre Hermé
Heir to four generations of Alsatian bakery and pastry-making tradition, the Chef Pâtissier (48) began his career at the age of 14, as apprentice to legendary pastry master Gaston Lenôtre, before becoming Head Pastry Chef at exclusive Parisian food hall Fauchon for eleven years.
At the end of 1996, he left Fauchon to start Pierre Hermé Paris. His first shop opened in Tokyo in 1998 and in Paris in 2001, which have been followed by several sales outlets in the two countries. Pierre Hermé was awarded “Chevalier de la Légion d’honneur” by Jacques Chirac in 2007.
The pastry chef, who has often been compared to a perfumer, reinvented the art of macaroons by introducing bold new flavours like lime & basil, launching seasonal creations such as white truffle & hazelnut, and playing with ingredients (ketchup) or texture (macaroon containing small pieces of olives).
Selfridges, 400 Oxford Street, W1 (Bond Street, Marble Arch)