After Jimmy Choo, this is the turn of the “Queen of Knits”’ to unveil a new designer collection for H&M. The iconic Parisian fashion designer is the first guest designer to create a lingerie collection for the high street brand, which is on sale from Saturday 5th December.
Photo: Sølve SundsbøThe Collection includes not only briefs and bras but also camisoles, night slips, nightgowns and kimono-style peignoirs, and an array of accessories including slippers, mules, brooches and hairbands and even a velvet pillow (bearing the message “Belle en Rykiel”).
The colour schemes focus on pale pink and black, as well as the Rykiel signature multi-stripes in old rose, violet and black, with luxurious looking material like silk, velvet, satin and lacy tulle. The price range is from £6.99 for a brief to £59.99 for the velvet gown.
And as if one good news was not enough, H&M and Rykiel have announced a second collaboration for spring 2010, featuring a knitwear collection for women and girls (18 months-8 years old) accompanied by playful accessories.
The collection is launched in 1500 of H&M’s stores worldwide from 5th December 2009 as well as in 8 major Sonia Rykiel boutiques. The second collection will be launched in 250 H&M stores on 20th February 2010.
About Rykiel…
Sonia Rykiel opened her first store on the rue de Grenelle in 1968 and has since become an ambassadress of very Parisian, Saint-Germain des Prés style, which the designer calls “la démode » (“the unfashion”).
Rykiel signatures include inside-out stitching, a preponderance of black, lace, strass, velvet, colourful stripes and of course knitwear that has become synonymous with the brand. The brand, which is now headed by Nathalie Rykiel, Sonia’s daughter, is the only French group in the fashion industry to remain family-owned and 100% independent.
Models wearing the lingerie collection in the Paris preview show and a model from the Spring collection
