H&M has already given us affordable collections by top designers such as Karl Lagerfeld, Stella McCartney, Matthew Williamson, Jimmy Choo and Sonia Rykiel… This season, the high street chain goes one step further with the launch of its most glamorous collection yet, designed by Lanvin for men and women.
The Parisian house set up by Jeanne Lanvin in 1889 and revitalised by artistic director Alber Elbaz is undoubtedly one of the most covetable around, worn by every Hollywood stars from Jennifer Lopez to Jessica Alba. But with prices usually over £1,000, only some happy few can afford it.
“Designer’s work is usually tailored to a very small group of people, but the collection for H&M was about trying to translate the dream of luxury to the masses”, explains Alber Elbaz, whose collection for the high street chain goes from £24.99 to £199.99 for the most expensive piece.
With one shoulder dresses, ruffle sleeves, extravagant tulle and oversize floral prints, the designer has managed to bring the influences of the house to create pieces immediately identifiable as the work of Lanvin, yet at cut-down prices. Hurry up while it lasts, which shouldn’t be for long.