New online boutique Boticca.com has just launched, and this is great news for anyone who likes their jewellery and fashion accessories to be chic, unique, beautifully made and trendy, but without costing an arm and leg. The concept? Handpicking the best of emerging designers from all around the world and offering a global marketplace to buy their products. Chic-Londres takes a peek…
Most of you probably have had this great shopping experience -when travelling abroad or strolling a market, be it in Istanbul, Port-Louis or Portobello Road- that occurs when you find a great (and usually cheap!) necklace or bag that draws everyone’s attention, and is all the more unique that you can’t find it on anybody else… Those pieces are just the best, although most of us don’t have the time (sadly!) to stroll around markets all the time, let alone all over the world.
So I was very pleased to recently discover Boticca.com, a new online boutique which showcases hand-picked jewellery, bags and fashion accessories from 130 emerging designers from over 30 countries. The idea came to its French founder Kiyan Foroughi while on holiday in Marrakesh, after he met a wonderful local designer from the Atlas Mountains, and realised the potential such a hidden talent could have… if only she could sell beyond her local market.
While some pieces are quite exotic, most are very much bang on trend, and highly original, all the more so that many of them are handmade by the designers, and hence produced in very limited editions. Well, when you know that some of the pieces sold by Boticca.com have already been worn by trend-setters such as Lady Gaga or the Gossip Girls cast, you know that they must have done something right. And the prices are also very good… which obviously makes it all the better.