A new Armani pop up Caffé for London Fashion Week

The Emporio Armani Caffé, which has permanent branches in Milan, Paris and Knightsbridge, is temporarily setting up shop at St Martins Lane for London Fashion Week, just a short walk from its new site at Somerset House.

Why? With its proximity to London Fashion Week’s new home, a complimentary rickshaw service to and from Somerset House and its specific target at those attending the shows, the pop up cafe might provide an interesting glimpse to the professional world of fashionistas. And the reputation of the St Martins Lane Hotel -which also houses Bungalow 8 super cool private club- amongst the fashion and party crowd can only add to the attraction.

What? With its Mediterranean menu based on seasonal ingredients, interiors from Armani Casa and complimentary Wi-Fi, the café aims to be a modern and sophisticated, yet  relaxed, meeting place. With direct access from the hotel’s terrace or through the hotel’s main entrance, it is be open to everyone, with no reservation required.

Armani Caffè at St Martins Lane Hotel: 45 St Martins Lane, WC2 (Charing Cross). Open 17 to 22 September 2009, 9am to 6pm.